Norfolk State University Returns to 25Live® After a Difficult Detour and Finds Home Again

When a competitor’s promises fell short, Norfolk State discovered they’d left behind what was already the best solution for their needs.

The Challenge

Norfolk State University (NSU) had been a long-time 25Live® user. Over the years, the institution grew alongside CollegeNET’s platform. But when the academic side of campus transitioned to Coursedog for course scheduling, an opportunity presented itself to transition events as well.

Jaime R. Dennison, NSU’s Director for Conference Services, who oversees event scheduling, described the moment the switch seemed to make sense. She said, “It sounded like it was a move in the right direction, and things would be easier. On the academic side, they had moved over to Coursedog, and so, we were under the impression they had purchased the event management software piece as well. Our contract was coming to an end with CollegeNET, so we were like, there’s no point in having two event management software.”

The demo was compelling. The timing felt right. NSU made the switch.

The Solution That Wasn't

Almost immediately, the cracks began to show. The first problem emerged before implementation even began. They found out NSU would have to pay separately for the event management software piece, a miscommunication that set a troubling tone.

The rollout was rushed to meet the academic calendar. And while the system looked workable with a small team of five administrators testing it, real-world use quickly revealed deep problems.

About Norfolk State University

Norfolk State University Campus
© Photo provided by Norfolk State University

Norfolk State University is a public historically Black university (HBCU) accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC). Located in Norfolk, Virginia, and founded in 1935, NSU offers associate, baccalaureate, master’s, and doctoral degrees across a wide range of disciplines. As a comprehensive university grounded in a rich history, NSU is deeply committed to access, opportunity, and service to its community, values that extend to how it manages and supports campus life and events for students, faculty, staff, and external partners. Additional information is available at nsu.edu .

“Anything that you can think that could go wrong has gone wrong,” she said. “We had conflicting events. We had time changes. We had buildings that were there and then weren’t there.”

Chief among the failures was double-booking. The system could not properly handle partitioned spaces. Shared spaces are a fundamental need at NSU, where a student center ballroom can be divided into sections A, B, and C. When a department reserved both A and B, the system didn’t recognize that sections A or B alone were unavailable, resulting in conflicting reservations with confirmed approvals on all sides.

“People were able to put requests in over top of the classes that were scheduled, and so a department or a student org would arrive at a classroom, and so would a class section.”

Meetings that had once wrapped up in 20 minutes stretched to 90 every week as staff manually untangled scheduling conflicts across multiple buildings. Dennison’s team had to artificially simplify their room configurations just to reduce the number of conflicts the system was generating.

The student organization workflow experienced similar breakdowns. Under 25Live, students could submit event requests on their phones, “And it’ll be in the calendar,” she said. “Bingo, bango.” With Coursedog, students were entering the same information into two separate systems. Advisors couldn’t see across platforms. Approvals stalled. By the spring semester, a backlog of pending events had been sitting unresolved.

A multi-step approval workflow that worked in 25Live now made things worse in Coursedog. Events had to pass through facilities management, OIT, campus police, and student activities before receiving final approval. If any step stalled, the event stayed frozen. Frustrated users began emailing individual staff departments directly, creating friction across the institution.

When NSU raised these concerns, Coursedog’s response was discouraging.

“Their response is that it’s not a priority for them right now. And so it won’t and has not happened.”

Unlike CollegeNET—where, as Dennison notes, user feedback routinely makes it to developers and appears as real feature updates—Coursedog’s team deferred.

The Decision to Return

After more than a year of operational strain, NSU reached its conclusion. When Coursedog asked what they could do to keep the account, Dennison was direct in telling them that the issues they’d informed the company about in August were still not fixed by January.

“That was probably the worst year of my life,” Dennison said. “So not doing that again.”

The Results

NSU is now actively transitioning back to 25Live. Dennison’s plan is to bring the lower-volume summer groups back onto the platform first, use that window to clean up user data and refresh the team’s skills, and then fully relaunch for the fall semester.

The return has come with a renewed appreciation for what CollegeNET does well in Series25. The single-form event request model (one form, the right questions, all the information collected at once) stands in sharp contrast to the multi-form structure that still failed to capture what staff needed. Reporting, which was poor or practically “non-existent” in Coursedog, returns as a functional tool in Series25. And, the CollegeNET system’s ability to handle partitioned rooms, combined spaces, and complex scheduling hierarchies removes the manual conflict-resolution burden that had consumed the team over the year with Coursedog.

Dennison is also looking forward to reengaging with CollegeNET’s support ecosystem, particularly the CONNECT User Conference in July, to catch up on new features and get the administrative team refreshed and retrained.

“One thing I can definitely say I commend about CollegeNET is when users bring up an issue, and you say, ‘We’ll put in a ticket for that,’…we actually see it happen…Then, the next thing you know, it’s on the board as a new feature, or you get the email update.”

Conclusion

Norfolk State’s journey away from and back to Series25 offers a clear-eyed look at what institutions stand to lose when they switch away from a platform built specifically for the complexities of higher education scheduling. The operational disruption of double bookings, broken workflows, stalled approvals, and demoralized staff can be substantial and sustained.

But the story Dennison tells isn’t just cautionary. It’s also one of rediscovery. Returning to Series25, the team now sees with fresh eyes what they had built over years of growing alongside the platform—and what they’re ready to build on for their future growth.

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